The Ascension of the Bourgeoisie
Trade and Festivities
“The market-place was an important commercial, communications and cultural hub.”
The market-place was an important commercial, communications and cultural hub. Just as it is today, in the Baroque era, one’s business profile was very important. Merchants demonstrated their success and ambitions through the elaborate decoration of their houses, often making use of the official style.

The Orient, the Far East and Venice were especially suited to the sophisticated tastes of the European nobility, and their desire for self-promotion.
Palace of the Sugar Refinery

1752; 1780; 1789
Rijeka, Goransko-riječka County, Croatia
Unknown artist
The former residence of the companys directors and factory for Antverpian (Dutch) merchants is one of Rijeka citys most representative buildings.